Light hides in “lulu.”

Light affects people in many ways.

Soft light makes us feel relaxed and comfortable.

Conversely, strong, cool light enhances concentration and promotes work efficiency.

Different types of light have different effects.

“lulu” uses Phosphorescence and Fluorescence.

Phosphorescence absorbs light and emits light slowly in dark areas, providing a sense of security.

Fluorescence emits strong light only when exposed to light, conveying liveliness and energy.

“lulu” is a plush toy that hides such light that gives you a sense of security and vitality.